New Balance Partnership

October 04, 2010

Wheelock's Department of Athletics signed a three-year agreement with New Balance Athletic Shoe, Inc., that will provide various Wildcat programs with athletic footwear, equipment and apparel for training, practices, and competitions.

Boston-based New Balance, which has five factory locations in Maine and Massachusetts, will begin the partnership through its affiliate Warrior Sports with full support of men's and women's lacrosse, which start their first seasons of competition in the spring. Additional support will be provided equally among other programs in the form of footwear and apparel. The agreement will provide Wheelock with a substantial credit to increase the support it is able to give each of its 11 NCAA Division III programs.

The partnership will extend beyond the sponsorship agreement by connecting the passion of Wheelock student-athletes to improve the lives of children and families and New Balance's mission of responsible leadership. Each Wheelock student-athlete has a service responsibility they are expected to meet in three ways: providing service to their teams, to the college community, and to the communities in which they live and work. Through this relationship, Wheelock will create the New Balance Service Award to recognize those athletes and/or teams that embody the core values of the company and the college.

"When I began conversations with New Balance, it was clear this was a company that held the same core values as this department," said Wheelock director of athletics Diana Cutaia. "We are thrilled to enter into this partnership. It sends a clear message to our athletes and the community that success and service are not mutually exclusive. It is only through service to others that we truly can find success as we define it here at Wheelock."

Since fielding five women's teams during the 2006-07 school year, the Wheelock Department of Athletics has grown to include 11 NCAA Division III programs for 2010-11, with five offerings for men and six for women. The Wildcats were a charter member of the three-year-old New England Collegiate Conference (NECC).

"As a Boston-based company, we are proud to partner with the Wheelock College Department of Athletics, an organization that clearly shares our passion for giving back to the local community," said Mark Cavanaugh, general manager of team sports for New Balance. "We will provide high performance footwear and apparel to help Wheelock's student-athletes succeed and look forward to rewarding those student-athletes for their work on and off the fields with the New Balance Service Award."

Wheelock College president Jackie Jenkins-Scott applauded the partnership. "We are pleased to partner with a company that shares our mission to improve the lives of children and families and, in doing so, to inspire a world of good," she said.

New Balance, headquartered in Boston, has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance employs more than 4,000 people around the globe, and in 2009 reported worldwide sales of $1.65 billion. For more information please visit

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