Best Practices for Creating Digital Signage

Here are some helpful guidelines for designing flyers and imagery that can be effectively used directly on digital signage. Remember that digital signage at Wheelock College exists in a variety of locations on campus. Viewers see each screen from slightly different angles and from different distances. (This guide was adapted from University of Michigan's Digital Sign Best Practices.)

  • Create your content in high resolution. The ideal sizing for an image to be placed in the right-hand side of the screen is 1440x1080 at 300dpi. This will ensure that your image appears clear on a variety of screen sizes.
  • Use large type sizes. We recommend not using anything smaller than 30 point type. We recommend using 60 or 72 point type for headlines and 36 or 48 point type for other content.
  • Ensure your type colors can be clearly seen against the background color of your flyer. Remember the flyer will sit in the signage template, so be conscious of the background color of the template.
  • When in doubt, consult the Wheelock Graphic Standards page for preferred fonts and colors.
  • Keep it concise. Your audience will likely be in motion when they glance at the sign. Avoid paragraphs and long sentences. Give a simple URL (web address) where viewers may find more information.
  • Keep your message focused. Have a clear call to action.
  • An image will add life to your content and distinguish it from others. Use relevant imagery. Avoid generic photos that could apply to any piece of information. One strong picture can do a lot of the talking for you.
  • Wikimedia Commons and Creative Commons Search can help you find images that are both high resolution and available for public use.

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