Electronic Signage Guidelines for Staff

Digital Signage Best Practices

We have created helpful guidelines for designing flyers and imagery that can be effectively used directly on digital signage.

See the Best Practices Guidelines

Need to get your department's message across campus? Take advantage of the 16 screens strategically placed around Wheelock's Boston and Brookline campuses, all displaying useful information 24 hours a day, 7 days a week in full color and high resolution.

Sample electronic signage

We can help you put your event, campaign, or bulletin on screens located in the Campus Center, the Dining Hall, residence halls, Hawes, the Library, the Activities building, and Wheelock Family Theatre where students, faculty, staff, and visitors pass through every day.

Digital signage is an easy way to get your message visually in front of the campus community. You can design your own content using our guidelines, or submit the requisite information and we'll design it for you.

Signage Requirements

The Marketing team can design signage based on content you deliver. The process is much faster and easier if you can keep a few requirements in mind when you deliver your content. Below are lists of what we need from you to create three different types of signage: One-Off Events, Notifications/Bulletins, and Special Occasions. (Download a printable version of these Signage Requirements.)

Please submit these materials by email to signage@wheelock.edu.

1. Event (One-Off, Multiple Listings, Ongoing)

  • Luncheon
  • Student Organization Event
  • Movie Screening
  • Workshops
  • Info Sessions
  • Meetings
  • Panels/Speakers/Lectures

Requirements

  1. High Resolution Image or Photo (300dpi is ideal)
  2. Title of Event
  3. Subtitle, slogan, or tagline;  max 140 characters
  4. Date, time, and location of event
  5. Brief description; max 50 words
  6. Link to more information (web URL)
  7. Date range to run promotion  (e.g. 11/13/12 to date of event)

    2. Notification/Bulletins

    Examples

    • Website Launch
    • Services Offered
    • News Items
    • Weather or Safety Alert
    • Follow us on [your new Social Media page]
    • Honoring/recognizing student achievement

    Requirements

    1. High Resolution Image if available
    2. If not available, please give suggestions for imagery
    3. Title/Headline
    4. Subtitle (Additional detail), under 140 characters
    5. Brief description (max 50 words)
    6. Link to more information (web url); Phone number or email address to contact
    7. Date range to run notification
    8. Urgency - How urgent is this message

    3. Special Occasions

    Do you have an event or reason where you think you'll need use of the complete screen? For events such as Fall Open House, Commencement, and Orientation, we can interrupt the "regularly scheduled programming" with content geared towards a special audience. Please contact the Marketing Department so we can discuss how best we can support your event.

    Contact Us

    Please submit your request, materials, or any questions you have to signage@wheelock.edu. We look forward to working with you.

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