Communications and Media Literacy

Why Communications and Media Literacy?

  • Creative and engaging course work with real-world impact
  • Skills and knowledge that are in high demand everywhere
  • Diverse job opportunities in education, nonprofit, business, and government
  • Enter into a rapidly expanding field as the role of media expands

Why Wheelock?

  • Applies media literacy and production to effect positive social change
  • Provides a solid liberal arts foundation and a vital source of content material
  • Combines a strong foundation in theory with technical skills and critical analysis

Mass media is one of the most powerful tools in use today-shaping our thoughts, attitudes, and behaviors. The ability to critically analyze, craft and deliver information using a variety of media—print, TV, radio, and the web—are important and highly marketable skills in fields ranging from education and nonprofits to business and government.

Program Options

The Media Literacy track is for students interested in careers working with children and families, where it will useful to educate youth to be media-literate. In addition to this Communications major, you'll complete a professional major in Early Childhood Education, Elementary Education, Special Education, Social Work, or Juvenile Justice and Youth Advocacy. This track:

  • Empowers you to understand and foster media literacy in a global context.
  • Prepares you for work in schools, libraries, and nonprofits.

The Media Production track is for students who aspire to a communications career requiring strong hands-on skills in content development and production for print, video, and digital media. This track:

  • Offers internships for practical experience and access to the job market.
  • Delivers a strong foundation in media production techniques and tools with an emphasis on using media production to improve the lives of children, families, and communities.

Through this major, you will learn about the power of media, become media literate, and learn how to create compelling communications to educate, inform, motivate, and mobilize people to promote positive change for children, families, and society. In addition to this Communications major, you can also choose to complete a professional major.

Potential Internships

  • Press Pass TV
  • Institute of Contemporary Art Fast Forward Media Program
  • Boston Center for Youth and Families
  • Project HIP-HOP
  • Boston Youth Organizing Project
  • Youth Workers Alliance
  • Media and Technology Charter High School
  • Boston Public Schools
  • TV and radio stations

Production Tools & Software You'll Learn

PC and Mac OS • Adobe Photoshop • Adobe InDesign • Final Cut Pro video editing • Motion 3D motion-graphic software • Reason digital music creation software • Protools sound engineering • Flash • Dreamweaver • scriptwriting • blogging and vlogging • video editing • digital music creation • sound editing • basic web design • speech writing • storyboarding • animation • camerawork • writing for video and the web • pre- and post-production for video and the web.

Potential Career Opportunities

Blogger • Community organizer • Conference producer • Librarian • Teacher • Public relations • Media educator • Political campaign worker • Peace Corps trainer • Customer relations • Youth advocate • Social worker • Corporate communication specialist • Digital media producer • Producer • New media coordinator • Flash designer • Documentary film maker • Interactive media producer • Copywriter • Social media manager • Video editor

inspire a world of good

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