Tough Enough to Inspire a World of Good
Inside Higher Ed discusses Wheelock's ad campaign in the article "In Your Face"
With the simple expression "tough enough to inspire a world of good," Wheelock's new branding campaign is telling the world that it takes a special kind of person to do the admirable yet often challenging work in which Wheelock alumni and students are engaged. The Wheelock community is passionate about making a difference in the lives of children and families. They have a drive and strong commitment to improve the world.
The campaign focuses heavily on digital and social messenging platforms, but has also included a combination of print, television, radio, outdoor ads. Here's a look at some of the materials. You can also learn more about the new voice of Wheelock in our Tough Enough Brand Handbook.
Digital Ad Header Images
Online Viewbooks (Grad and Undergrad)