Graphic Standards Guide

Marketing at Wheelock

Overview

Welcome to the Wheelock College Graphic Standards Guide. Among other things, Wheelock Marketing provides design and production support for the College. If you want to promote an idea or event to external audiences, please email marketing@wheelock.edu with the details and we will work with you to produce and distribute fliers, brochures, emails, newsletters, banners, direct mail, print/digital advertisements, or whatever materials are appropriate.

Wheelock Marketing is responsible for promoting the Wheelock College brand. Wheelock's brand identity is composed of building blocks: the logos, the seal, selected typefaces, the color palette, and photography. When used together, these elements create a unified and unique look for all Wheelock materials and convey the character, energy, legacy, and professionalism of the College.

Sometimes you are producing materials for your internal team and you want them to support the Wheelock brand. This web page provides guidelines and examples for how to use all of these elements. It also houses templates that you can download to your computer to make it easy to create fliers and PowerPoint presentations that inherently reflect our graphic standards and support Wheelock's brand.

Each section of this guide includes usage instructions, as well as downloadable versions of the various design elements which are available for general use.

Please note: All Wheelock logos are copyrighted and can only be used with the express permission of the College.

Wheelock Seal

The Wheelock College seal is only intended for formal communications, such as:

Front of formal marketing communications (invitations, notecards, awards, and certificates)
Sign-off on back covers of formal marketing communications (viewbooks, catalog, application package)
Formal letterhead for the President's Office
Furniture

Wheelock College Seal

The Wheelock College Seal has been updated to retain a sense of tradition while looking contemporary and emphasizes the leaf motif, which figures so prominently in our sense of the growth and vitality of children. It is intended for use as a more formal sign-off of the College's identity, and therefore should be used in lieu of the logo—not along with it.

The Seal can be used in black, blue, and reverse. The seal should be surrounded by a clear margin that is at least as wide as the width of the shield pictured in the center of the seal. This margin provides a visual buffer to separate the seal from any other graphic elements. The seal should not be enclosed in a border.

Downloadable files for seal
If you feel you need to use the Wheelock seal, please contact the Marketing Department at marketing@wheelock.edu for downloadable files.

Wheelock Logos

Three variations of the logo provide the flexibility to accommodate various horizontal and vertical space requirements. The logo should never be altered and it should not compete with other logos. The logo should be buffered by a clear margin that is as wide at the width of the letter "W" within each respective Wheelock College logo. This protected area is the minimum space allowed around the logo and a wider margin is strongly encouraged whenever possible.

The Stacked Logo
This is the preferred logo format for websites, a standard letterhead, advertising, signage, clothing, and vehicles. The smallest allowable use of the stacked logo is one inch wide.

Downloadable files for Stacked logo
(Best uses: EPS for print, JPG for Web/PowerPoint, GIF for Word documents)

BLACK IMAGE	BLUE IMAGE	REVERSED IMAGE	WHITE TRANSPARENT	SPECIAL 125 ANNIVERSARY LOGO
GIF File	GIF File (buffered)	GIF File (buffered)
EPS File	EPS File	-	EPS File
JPG File	JPG File (buffered)	JPG File (buffered)		JPG File (buffered)

The Horizontal Logo
This format should only be used when the stacked logo will not fit the intended space allotted for the logo placement. This is not the preferred logo format, but it may be used when necessary on book or catalog spines, the front of tablecloths for college fairs, in vertical format signage and banners, and clothing.

Downloadable files for horizontal logo
If you feel you need to use the Wheelock Horizontal logo, please contact the Marketing Department at marketing@wheelock.edu for downloadable files. The smallest allowable use for the horizontal logo is 1.5 inches wide.

The Inspire a World of Good Logo
This logo is closely associated with the Wheelock Compact, which is an expression of the common purpose shared between the College and its students. It is an agreement we make with each other to engage, connect, and act in ways that will inspire a world of good. It is generally used for informal communication with students, such as T-shirts, fliers, etc.

Wheelock College Inspire a World of Good logo

Downloadable files for Inspire a World of Good logo
(Best uses: EPS for print, JPG for Web/PowerPoint)

BLUE FIELD	WHITE TRANSPARENT
JPG File	-
EPS File	EPS File
PNG File	-

Selected Typefaces

The typefaces Frutiger and Adobe Garamond are the selected fonts for any Wheelock printed materials.
The typefaces Arial and Times are the standard fonts for any website and PowerPoint usage.

Guidelines
Adobe Garamond (print) and Times (website and PowerPoint) are used for headers. Frutiger (print) and Arial (web and PowerPoint) are used for subheads and body copy.

Color Palette

The Wheelock color palette is intended to convey the vibrancy and energy of the College, its people, and its programs. It is comprised of three lead colors: PMS 293U (blue), PMS 383U (green), and PMS 129U (yellow). Any or all of these should be the most prominent colors in our materials. There are also four secondary colors intended to complement and accent those lead colors to create a vibrant palette, detailed in the downloadable documents below. This palette enables the College to build an effective family of full-color, two-color, and one-color print pieces. What's more, these colors also display well electronically and therefore enhance the look of our website and graphically-designed email communications.

Because most colors display differently on different types of paper, we have different color specifications for coated/dull coated and uncoated paper. We also have separate color specifications for electronic uses, such as websites and PowerPoint presentations.

Download the Print Color Palette (pdf)
Download the Web/PowerPoint Color Palette (pdf)

Photography

Wheelock has an extensive photo library of images that can be used for print and web projects. These photos capture most aspects of life at Wheelock, including academics (graduate and undergraduate), athletics, campus life, field experiences, residence life, student activities, and formal events (convocations, Commencement). Please contact the Marketing Office at marketing@wheelock.edu if you need access to the photo drive.

PowerPoint Templates for Presentations

This series of PowerPoint templates was created to enhance the presentations you create for Wheelock audiences. They offer a variety of background styles and easy-fill text fields. We are currently also developing a complete suite of templates in MS Word for use as fliers, handouts, and brochures.